Human Resources
Managing Employee Benefits: A Key Role For HR
CWS2025277
60 Minutes
Jul 25,2025
10:00 AM PDT | 01:00 PM EDT
Overview
Employee benefits represent one of the largest expenditures for any organization, and Human Resources is at the forefront of managing this investment. In this informative webinar, we’ll explore how HR can transform the perception of its role—from a cost center to a key contributor to the company’s financial health—by effectively designing, negotiating, and managing employee benefit plans. When done well, these strategies can improve employee health, productivity, and retention, while also ensuring compliance with federal and state regulations to avoid costly penalties.
Participants will learn best practices for managing benefit plans that align with company goals and drive measurable results. The session will also cover how to communicate the true value of benefits to employees—many of whom are unaware of how much their employers invest in their well-being. Tools such as total compensation statements and benefit education initiatives will be explored to help HR professionals enhance employee understanding and appreciation of their total rewards package. Ultimately, this webinar will equip HR professionals with actionable strategies to elevate their strategic value within the organization.
Your Benefits for Attending:
- Understand how strategic management of employee benefits directly impacts company finances and employee retentio
- Learn practical tools for educating employees on the value of their total compensatio
- Discover how to position HR as a contributor to organizational success through smart benefits administration
This webinar is a valuable opportunity to enhance your strategic HR skills, showcase your department’s value, and drive positive financial and cultural change within your organization.
Cynthia Keaton
Cynthia Keaton has over 20 years of human resources leadership experience in multiple private and public organizations from start-ups and acquisitions to Fortune 500 companies. Cynthia owns KeatonHR, LLC, which assists companies in building HR capacity. She focuses primarily on improving recruiting, engagement, and retention programs and on supervisor/leadership development. Cynthia has served as VP of HR for John Deere and Volvo heavy equipment dealers and for a life sciences manufacturing company that relocated from the West Coast to South Carolina.
Cynthia holds a master’s degree in Human Resources from the University of South Carolina. She has obtained multiple certifications, including Senior Professional in Human Resources (SPHR), Society for Human Resource Management – Senior Certified Professional (SHRM-SCP), Certified Benefits Professional (CBP), and Group Benefits Associate (GBA).
Cynthia has served as a Board member for Trident Technical College Foundation, CPM Federal Credit Union, and SC BIO, all in Charleston, South Carolina.